Payment data is an untapped value for retailers. By understanding and monitoring relevant Key Performance Indicators (KPIs), merchants can effectively acquire new customers, increase customer spending, enhance return on investment (ROI) of their marketing campaigns and loyalty programs, optimise fees and improve vendor strategies.
We will help you:
- Evaluate your payment processes and determine relevant payment KPIs for your unique business model
- Elevate customer experience through analytics that assess conversion rates, channel performance and effectiveness of payment methods and services
- Improve effectiveness of your acquisition, retention, and loyalty strategies by analysing data related to customer lifecycle management, customer acquisition costs and customer shopping behaviour
- Enable better data-driven decisions by gaining insights into customer behaviour across all sales channels